Rebecca Rosenthal
rebrose245@gmail.com
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Rebecca is a designer and visual artist from New York studying Design at the University of Texas at Austin.
My work explores the intersection of art and design, using my technical foundation as a fine artist to inform my approach to form, material, and composition. I draw from traditional artistic practices to guide my design decisions, grounding conceptual ideas in careful observation and craft.
I grew up with a deep love for painting and visual culture. Museums were a constant presence in my life, shaping how I understand space, narrative, and material. Early exposure to art history and studio practice trained my eye to notice detail, texture, and light, and it continues to influence how I approach both physical objects and graphic work.
As I move between fine art and design, I remain interested in how structure and emotion coexist. Whether working in oil paint, typography, or fabrication, I prioritize intentional form, material sensitivity, and thoughtful composition. My goal is to create work that feels both precise and expressive, balancing technical discipline with curiosity.
CV
TYPOGRAPHY ADVERTISEMENT STUDY
TYPOGRAPHY ADVERTISEMENT STUDY
2025
Role
Designer
Skills
Typography, Type Anatomy Analysis, Layout Design, Hierarchy Development, Adobe InDesign, Visual CompositionDESCRIPTION
This typographic advertisement study explores how hierarchy, spacing, and scale communicate information using only type. By limiting the design to black and white, the composition relies on contrast, alignment, and typographic structure to guide the viewer’s attention.
The project analyzes a contemporary advertisement for a dance event honoring Robert Rauschenberg. The poster communicates event details using only typographic elements, emphasizing clarity and structure without relying on imagery or color.
Problem: Design a typographic poster that communicates an event clearly using only black and white type. The challenge was to create strong visual hierarchy and balance while maintaining a minimal and restrained composition.
Process: I analyzed the advertisement’s typographic structure, focusing on hierarchy, alignment, and scale. By experimenting with different weights, spacing, and placement, I explored how the title, event information, and supporting text could guide the viewer through the poster. The composition relies on asymmetry, generous white space, and typographic contrast to create visual interest.
Solution: A clean typographic poster that organizes event information through deliberate hierarchy and spatial relationships. The use of black and white reinforces clarity and allows typography to function as the primary visual element, producing a balanced and contemporary advertisement.