Rebecca Rosenthal
rebrose245@gmail.com
Instagram
Rebecca is a designer and visual artist from New York studying Design at the University of Texas at Austin.
My work explores the intersection of art and design, using my technical foundation as a fine artist to inform my approach to form, material, and composition. I draw from traditional artistic practices to guide my design decisions, grounding conceptual ideas in careful observation and craft.
I grew up with a deep love for painting and visual culture. Museums were a constant presence in my life, shaping how I understand space, narrative, and material. Early exposure to art history and studio practice trained my eye to notice detail, texture, and light, and it continues to influence how I approach both physical objects and graphic work.
As I move between fine art and design, I remain interested in how structure and emotion coexist. Whether working in oil paint, typography, or fabrication, I prioritize intentional form, material sensitivity, and thoughtful composition. My goal is to create work that feels both precise and expressive, balancing technical discipline with curiosity.
CV
CASLON TYPE SPECIMEN STUDY
CASLON TYPE SPECIMEN STUDY
2025
Role
Designer
Skills
Typography, Type Anatomy Analysis, Layout Design, Hierarchy Development, Adobe Illustrator, Visual CompositionDESCRIPTION
A type specimen poster presents and analyzes the formal qualities of a typeface. Designers use it to showcase letterforms, proportions, weight, and stylistic details while demonstrating hierarchy, scale, and composition. It allows viewers to study the structure and personality of the typeface in a focused visual format.
William Caslon designed Caslon in the early eighteenth century in England. Printers quickly adopted it for book printing and long-form text because it offered clarity, warmth, and balanced proportions. Early American printers used Caslon in important documents, and designers continue to value it today for its humanist influence, subtle contrast, and consistent readability.
Problem: Create a contemporary type specimen that highlights defining characteristics of Caslon while maintaining its historical integrity. I aimed to draw attention to the angled stress of the O and the distinctive serif structure of the A as primary visual features.
Process: Analyzed Caslon’s defining features including angled stress, bracketed serifs, and stroke contrast, and experimented with scale and hierarchy to emphasize the O and A as focal forms. Maintained a restrained composition to preserve historical integrity.
Solution: A contemporary type specimen that highlights Caslon’s structural nuances through enlarged letterforms and deliberate hierarchy, presenting the typeface as both historically rooted and visually current.